In 2009, he became the first artist to sign to Jay-Z's Roc Nation label. His long-awaited debut album titled Cole World: The Sideline Story was released on September 27, 2011. The album debuted at number one on the US Billboard 200, Top R&B Albums and Top Rap Albums chart, selling more than 217,000 in its first week sales. 'Sideline Story'. Verse 1: I put my heart and soul in this game, I'm feelin' drained. Unappreciated, unalleviated. Tired of comin' up short, fuck abbreviated. Want my whole name spelled out, my own pain spilled out. No pain, no gain, I blow brains, Cobain. Throw flames, Liu Kang, the coach ain't help out, so I call my own shots.

• Cole World - The Sideline Story.zip. Cole World - The Sideline Story.zip.
• Sep 27, 2011 Mostly, though, Sideline Story felt like backpack rap gently retooled for the big leagues, with candid storytelling (including, on “Lost Ones,” a heavy back-and-forth between a couple deciding whether to keep an unborn child) over largely self-produced beats. Occasionally, Cole sounds a bit awed that the whole thing worked out, which couldn.
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Anyone who encountered his numerous mixtapes can tell you that before his official debut landed, rapper/producer J. Cole had spent some time bringing the whole Drake, Wale, and Big Sean style to a more street level. It’s worth mentioning because Cole World: The Sideline Story has little of that debut desire to cross over, and while the multi-talented Cole is a skilled, interesting beat-maker in his own right, a superstar production would have certainly made this album more approachable. Instead, No I.D. -- the biggest behind-the-boards name here -- turns in a sluggy, druggy construction for “Never Told,” Cole's deep, rich study of father/son confidence. Cole handles most of the rest on his own, turning in B+ stabs at dubstep (“Mr. Nice Watch” with guest and label boss Jay-Z), indie-hop (“Cole World” or “flossin’ with a laptop”), and his own humbler version of the Roc-A-Fella sound (the great single “Lights Please”). Add an “Intro” and then a part III -- the first two parts to be found on earlier mixtapes -- and you’re practically telling the aboveground crowd they’re stale from the start, but the tradeoff is a talent that has matured in the underground and is free of any forced outside influence. Cole’s fantastic style shoots off bold punch lines one minute (“I blow brains, Cobain-style”) and then goes deep the next, with equal skill and all while stringing together eye-level, real-life stories that have that classic flow. The reservation count is high and the flaw count is zero, and in this case, that’s the proper formula for a rich hip-hop album. Take a couple listens, let it sink in, and then discover that Cole World is one hell of a debut.

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